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Gabler - Kennzahlenmodell zur Erfolgsbewertung des E-Commerce Edition 2010 German Ebook $1 buy download

Die zunehmende Weiterentwicklung und Integration von E-Business-Aktivitten
in Unternehmen verstrken die Forderung nach einer Erfolgsmessung des Online
Handels. Unternehmen stehen hierbei verschiedenartigen Herausforderungen
gegen.ber, die derzeit eine unternehmenszielkonforme Erfolgsbewertung erschweren.
Wesentliche Herausforderungen sind fehlendes fachliches Know-how (e-Controlling)
sowie eine unzureichend definierte E-Business-Strategie und ungeklrte
Verantwortlichkeiten. Die Autorin beschreibt diese Herausforderungen und
entwickelt ein Kennzahlenmodell zur Erfolgsbewertung des Online-Vertriebs f.r
einen Mehrkanaleinzelhndler.Claudia Hienerth entwickelt ein Kennzahlenmodell
zur Erfolgsbewertung des Online-Vertriebs f.r einen Mehrkanaleinzelhndler.
Das Modell ermglicht die Messung von Kannibalisierungs- und Synergieeffekten
zwischen dem Web-Shop und dem stationren Einzelhandel.

Download File Size:2.63 MB


Gabler - Kennzahlenmodell zur Erfolgsbewertung des E-Commerce Edition 2010 German Ebook
$1
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